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Drake’s Scorpion breaks Apple Music’s single-day streaming record with over 170 million streams

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Drake has destroyed his own single-day streaming record on Apple Music, with his fifth album Scorpion pulling in more than 170 million streams in its first 24 hours, the company tells The Verge. More Life, Drake’s last project, held the previous record with 89.9 million streams in its first day. Apple says Scorpion now holds both the US and global streaming records for the service.

Apple Music was in full promo mode for the release, inserting Drake easter eggs into Siri, and launching a site that lets you make your own Scorpion album cover art with personal photos. The service has long dominated when it comes to first-week streams of major hip hop albums, despite having around 120 million less users than Spotify.

Scorpion is expected to beat the single-day streaming record on Spotify as well. The album, which will easily shatter the single-week streaming record of 431 million streams — currently held by Post Malone’s Beerbongs & Bentleys — has a strong chance of reaching 1 billion streams in its first week. That total would put the record out of reach for the foreseeable future, or until Drake releases his next project.



from The Verge - Teches https://ift.tt/2KxWOuF
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