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Data analysis company Data Propria, led by a former Cambridge Analytica strategist, is reportedly working on President Donald Trump’s 2020 re-election campaign. The Associated Press reports that Data Propria has begun work on a project “along the lines” of Cambridge Analytica’s controversial work for Trump in 2016. Data Propria head Matt Oczkowski denied the claim, though he didn’t rule the idea out for the future.

The AP writes that Data Propria, which launched late last month, is affiliated with at least four employees of now-defunct Cambridge Analytica. (Oczkowski himself was formerly Cambridge Analytica’s head of product.) Like Cambridge Analytica, Data Propria uses data and behavioral science to target internet users with ads or...

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