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Facebook launches retail pop-up stores ahead of holiday season

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Facebook is gearing up for the holiday season by launching a small number of pop-up shops around the United States.

The company announced today that it will open pop-ups with more than 100 brands in nine different Macy’s locations. The 100 brands’ products will be available for purchase through the pop-up shops, and they are some of the “most-loved brands” on Instagram and Facebook, according to a blog post on the company’s website. Some of those brands include Love Your Melon, an apparel line that helps raise awareness and fight against pediatric cancers, and Two Blind Brothers, a nonprofit clothing line that donates all proceeds to blindness research.

Although this is a tepid step into physical retail stores for Facebook, it could be a sign of what’s to come for the company’s hardware retail strategy. Alongside Facebook’s hand in VR with the Oculus Rift, the company is also launching a video calling device called the Portal. Facebook’s Portal devices are expected to ship this month, but it’s unclear if they’ll be available for purchase through the nine pop-up shops.

Facebook’s pop-up shops are available to visit today at The Market at Macy’s locations in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco, and Seattle. The shops will remain open through February 2019.



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