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Essential all but confirms it’s making another phone

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The Essential Phone, from Android co-founder Andy Rubin, had so much potential — but its journey may be coming to an end. Today, the company has announced (via 9to5Google) that it’s discontinuing the device. It’s sold out, says Essential, and the company isn’t making any more.

But as part of that announcement, the company is also confirming something that fans had long hoped to be true: Essential is officially working on a second “mobile product,” presumably this rumored tiny phone that uses AI to answer emails and text messages for you. An Essential spokeswoman wouldn’t straight-up confirm to me that its “next mobile product” is a phone, but that’s what “mobile product” generally means.

Here’s the statement:

We are sold out of Essential Phone on essential.com and won’t be adding any new inventory. We are now hard at work on our next mobile product and will continue to sell accessories and provide speedy software updates and customer support to our existing community.

For a while, it seemed pretty unlikely that Essential would ever have a second act, when you consider the poor initial sales, the camera woes, the layoffs, the scandals (there was an early data breach, in addition to sexual misconduct claims against founder Andy Rubin during his time at Google), not to mention the reports that an Essential Phone 2 had been shelved and the company was putting itself up for sale.

But even if Essential was struggling to survive, it put on a pretty dang brave face with constant software updates for the Essential Phone — faster than any other manufacturer save Google itself — as well as frequent sales to draw in more customers, and eventually, the release of a snap-on $149 headphone jack accessory. (Some jokes write themselves.)

In fact, the company’s still promising fast software updates for the Essential Phone, even now that it’s been discontinued. If or when a second Essential mobile device appears, there may be some loyal customers waiting for it.



from The Verge - Teches http://bit.ly/2s1NAfi
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