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Google’s latest ad reimagines Home Alone with Google Assistant

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Home Alone is an iconic holiday movie. Google Home devices are popular holiday gifts. And so, it kind of makes sense that Google would bring the two together for its latest ad, “Home Alone Again” (which, seriously guys? “Google Home Alone” was right there). The ad has Macaulay Culkin reprise the role of Kevin — but this time, with a more modern, Google Assistant-powered setup.

It’s a cute ad, featuring Culkin relying on Google to help with some of the famous bits from the movie, down to a custom “Operation Kevin” routine that automates things like locking the door, moving around a cardboard cutout on a Roomba, and turning on the lights to protect against a Joe Pesci-like thief. There’s also the bizarre appearance of a clearly altered Pixel device, which features an edge-to-edge display and no notch.

Alongside the ad, Google is adding a few Home Alone-themed integrations to Google Assistant, which will trigger quotes from the film — for example, ask “Hey Google, did I forget something?” and you’ll get the film’s “KEVINNNNNNNNNN” scream in response. Check Google’s blog post for the full list (or just look up your favorite quote on YouTube, which might be easier).



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